ETHICAL CODE OF ARA BLU TRAVEL PLANNER

INTRODUCTION

This Ethical Code defines the core values, principles of conduct, and professional responsibilities of Ara Blu Travel Planner, a figure dedicated to the design and organization of personalized travel experiences. Adherence to these principles is essential to ensure integrity, transparency, and quality in relationships with clients, suppliers, and colleagues.

1 - INTEGRITY AND HONESTY

• Listen carefully to the needs, expectations, and limitations of the client.
• Offer personalized solutions that respect the traveler’s tastes, values, and budget.
• Provide support throughout all stages of the trip: planning, booking, experience, and post-trip feedback.

2 - CLIENT-CENTERED APPROACH

• The travel planner always acts in good faith, with transparency and honesty towards clients and partners.
• Does not promise services that cannot be guaranteed.
• Rejects any form of deception or unfair commercial practices.

3 - PROFESSIONALISM AND COMPETENCE

• Constantly updates professional skills and knowledge on geography, culture, and regulations.
• Collaborates only with reliable suppliers selected based on quality and safety standards.
• Respects applicable laws regarding tourism, privacy, and insurance.

4 - RESPECT AND INCLUSIVITY

• Promotes respect for local cultures and cultural, religious, and linguistic diversity.
• Commits to designing accessible and inclusive trips wherever possible.
• Does not discriminate based on gender, ethnicity, sexual orientation, disability, or personal beliefs.

5 - SUSTAINABILITY

• Supports responsible and sustainable tourism, encouraging practices that minimize environmental impact and support local economies.
• Raises awareness among clients about the importance of respecting the places visited.

6 - CONFIDENTIALITY AND DATA PROTECTION

• Protects clients' personal data according to privacy regulations (e.g., GDPR).
• Does not share sensitive information with third parties without explicit consent.

7 - CONFLICTS OF INTEREST

• Avoids situations that may lead to conflicts of interest.
• If present, openly communicates any conflicts of interest with the client in a transparent manner.

8 - ETHICS IN COLLABORATION

• Promotes fair collaboration with other tourism professionals.
• Recognizes the value of others’ work and does not wrongfully appropriate content or ideas.

CONCLUSIONS

Ara Blu Travel Planner is committed to adhering to the principles of this ethical code as a guide for every professional activity. Respecting these values helps strengthen trust in the role and reputation of the travel planner in the tourism industry.